As a spokesman and investment partner for Duracell‘s new Powermat wireless smartphone charging device, Jay-Z, who receives a call from his wife Beyonce, makes a very brief cameo in a commercial used to promote the new product.
The 1-minute ad follows a young man who keeps his iPhone charged throughout the day using the Powermat. But somehow, he gets his phone confused with Jay-Z’s, and while at the club, the phone rings and the caller ID says “B.”
That’s when the Jiggaman himself walks over to the table and gives the guy a serious look, and he quickly hands the phone over to the rapper, who answers Bey’s call and then walks off like a boss.
Jay-Z and Beyonce are known for keeping their relationship out of the spotlight, so it’s definitely refreshing to see Hip-Hop’s royal couple publicly acknowledge each other, even if it’s through a quick spot on a commercial.
When Jay-Z announced that he had inked a deal with Duracell to not only invest in, but be the face and spokesman for their new Powermat JV wireless charging device, he said in a press release, “I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution. I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”
Watch the commercial below: