Brooklyn Nets Unveil New Black & White Logo Designed by Jay-Z
It’s finally here! After much anticipation, the brand new logo for the Brooklyn Nets (formerly the New Jersey Nets) was officially unveiled Monday (Apr 30).
The team’s primary logo — which was designed by part-owner and Hip-Hop titan Jay-Z — is a blacked-out shield with the word “NETS” above a basketball with a “B” inside. It’s basically, an updated more modern version of the original New Jersey logo.
The secondary logo — which is simply the “B” basketball, surrounded by the words “Brooklyn New York” in a circle — will be at center court at the Barclays Center, the team’s new home. It will also appear on the players’ basketball shorts.
Black and white are the new primary team colors, which is a huge change from the original red, white and blue colors that date back to when the Net were known as the New Jersey Americans.
“Hello, Brooklyn! I’ve been waiting a long time to say that,” center Brook Lopez said at the formal logo unveiling at the Modell’s Sporting Goods store right across the street from the Barclays Center.
Brooklyn Nets CEO Brett Yormark calls the new logo “the new badge of Brooklyn.”
“We’ve been waiting a long time for this,” he said. “The Brooklyn Nets are finally part of the conversation.
Jay-Z released the following statement regarding the new logos that he designed:
“The Brooklyn Nets logos are another step we’ve made to usher the organization into a new era. The boldness of the designs demonstrate the confidence we have in our new direction.
“Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team.”
The Brooklyn Nets — the only NBA team with a black/white color scheme — will unveil their new uniforms sometime in the fall right before the 2012-13 NBA season kicks off.
Check out the all-new Brooklyn Nets logo below: