Beyonce stuns in this newly released ad campaigns for the fall and holiday 2011 collection of her House of Dereon clothing line, which she runs alongside her mother Tina Knowles.

The image, shot by fashion photographer Terry Richardson in New York City, will appear in campaigns set to run in international publications that include InStyle UK, Rollacoaster, SuperSuper, and international editions of Vogue and Elle. There are also a few other images (below, shot by celebrity photographer Tony Duran) that are also a part of the new campaign, and will appear in the magazine ads as well.

Beyonce said in a statement, “Working with Tony and Terry on these two separate campaigns was such an amazing experience. Their approach is so different, yet to me the end results are so beautiful in their own unique way.”

Check out the shots below!