Check out Raira Passion, the winner of this year’s “Miss Penitentiary Pageant!”

Each year, the Women’s Prison of Brasilia holds their annual beauty contest, and Passion is one of 100 female prisoners who entered the contest, which is believed to give inmates goals, pride, and steps towards improving their self-esteem.

Out of 12 finalists selected by a modeling agency, Passion received the highest number of votes, earning her the right to wear the sash and crown.