R&B singer/songwriter Keri Hilson has been announced as the new face of Avon‘s new Imari Fragrance, replacing “Dreamgirls” actress Jennifer Hudson.
An Avon rep explained, “We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further. Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”
Keri added, “I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”
Meanwhile, Keri is reportedly working with big name producers like Bruno Mars, Darkchild and Ryan Leslie who will not only produce, but write tracks for her upcoming sophomore album. Other people scheduled to appear on Keri’s forthcoming second studio album include Timbaland, Danja, Ne-Yo, Drake, Polow Da Don and more.