R&B singer Trey songz is featured on the cover of the inaugural issue of the all new JET Magazine, who announced today that they will be re-branding their company, starting with a new logo, new design and layout, and new features. JET says that Trey, who they say has been reading the weekly publication since he was a child, was a perfect fit for the launch because he’s “smart, entertaining and both men and women find his music irresistible.”

It’s 1:00 in the afternoon and R&B singer Trey Songz is doing double duty—taking care of business during a Jet magazine photo shoot in New York City. Under the intense lights, styled in an off-white jacket and tuxedo pants, Trey is seated in an oversized brown chair and the photographer asks him to pose as if he’s talking on his phone.

Trey leans into his BlackBerry and starts chatting while his left hand is busy tapping his iPhone (Yes, he has two phones. ‘Don’t you?’ he asks). After the shot, the photographer directs Trey into another stance. “OK, hold on, I’m almost done with this conversation,” Trey says politely, pointing at his cell phone. The 25-year-old music artist takes advantage of every opportunity when it comes to handling his business. Trey knows he has to take charge. Read more in JET!

For more on Trey, pick up the issue when it goes on sale next Monday (Feb 8).