Beyonce posed for pictures and spoke to the press as she launched her brand new fragrance “Beyonce Heat” at Macy’s Herald Square earlier today in the midtown Manhattan area of New York City.

Last night, Bey and her posse took over NYC’s Union Square with a launch party celebrating the fragrance. Her sister Solange was behind the turntable mixing up track serving as the evening’s DJ.

More pics of Beyonce promoting her new fragrance at Macy’s in NYC below…

PHOTOS: GETTY IMAGES / WIRE IMAGE