Jay-Z, Kanye West and Rihanna Sign Celebrity Fragrance Deal with Parlux

Author: Staff | Date: April 8th 2009 | Views: 3,205

Jay-Z and Rihanna

Some of the biggest names of the celebrity entertainment world, Jay-Z, Kanye West and Rihanna, have teamed up with Parlux and Jay-Z’s Iconic Fragrances to launch a series of new celebrity fragrances, beginning in summer 2010 with the launch of Rihanna and Kanye’s signature scents. Parlux’s CEO Neil Katz confirmed the news to People.com, adding that a yet-to-be-announced “well-established female artist” will join the trio. And no … it’s not Beyonce.

For his part, hip-hop mogul Jay-Z is looking forward to the to expanding his empire, saying in a statement, “We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands.”

Parlux’s CEO Neil Katz continues, “We are extremely excited to begin work on our projects with Rihanna and Kanye West. Each is an extremely highly regarded celebrity at the top of his or her profession who is undoubtedly going to make an indelible impression in the fragrance industry, just as each has done in the entertainment world.” And it seems that the stars are just as confident about the impending success of the scents. In an unusual move, they will receive payment in royalties, profit sharing and Parlux stocks rather than cash. And while there’s no word yet on who the mystery artist is, Parlux dismisses the idea that the star in question is Beyonce.

Filed: News & Gossip | Tags: , ,

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2 COMMENTS

  • ctown

    April 9, 2009 at 1:49 AM

    Don’t like none of them. Can’t stand cry baby Kayne. Jayz just don’t like.

    ReplyReply

  • melissa

    August 19, 2009 at 1:05 AM

    i think jay z and kanye west are embracing rihanna because of her conflict with chris brown. without them, she probably wouldnt have made anything for a while…

    ReplyReply

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