JAY-Z AND ROB GOLDSTEIN OF THE PALAZZO // ALL PHOTOS BY JACOB ANDRZEJCZACK FOR GETTY IMAGES

On Thursday, Jay-Z was at The Venetian in Las Vegas to announce the opening of another one of his 40/40 clubs The $20 million hot spot is scheduled to open in December at the Palazzo, a 3,000-room hotel-casino that will adjoin The Venetian. When it opens, Jay-Z, will be the newest entrant to the Las Vegas club scene that’s grown from a gimmick to attract late-night traffic to Strip casinos into an entire party industry with some clubs making tens of millions of dollars in revenue. Jay Z’s 40/40 Club, for example, will be a 24,000-square-foot sports-themed restaurant that club promoters say will feature 85 plasma-screen televisions, 24-karat gold and platinum flooring and five 40-foot, bi-level bars. The name refers to baseball players hitting 40 home runs and stealing 40 bases in a single season, a feat accomplished by only four players. This is a little of what Jay-Z said at the press conference:

We’ve always believed that sports and entertainment are cousins. We started this to marry the two . . . Las Vegas is like no other place in the world. It is every other place on steroids.

This will be Jay-Z’s 3rd 40/40 club. The first one he ever opened resides in New York City, the second, which was opened back in 2005, can be found in Atlantic City, New Jersey. And now the latest, in Las Vegas. Get ‘em Jigga! When asked if he would be marrying Beyonce, his girlfriend of over 4 years, he simply replied “One day soon . . . let’s leave it at that.” Would they get married in Sin City? “I don’t know,” he said. “It’s kind of comfortable here. If [Palazzo President Rob Goldstein] throws in the ring, who knows?”